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Toyota and Maruti Suzuki to jointly manufacture a new SUV

Toyota and Maruti Suzuki to jointly manufacture a new SUV

Toyota and Maruti Suzuki to jointly manufacture a new SUV

Regarding the manufacture of Vitara Brezza at alliance partner Toyota’s factory in Karnataka from 2022, Maruti Suzuki has now revised its plan.

Maruti Suzuki along with Toyota will now be working on a new mid-sized SUV. This new SUV will be competing against Hyundai Creta and Kia Seltos. Starting from 2022, this new model will be manufactured at Toyota’s plant.

This joint venture will allow Maruti Suzuki and Toyota, to add a new SUV to the portfolios and allow them to compete against their rivals. Currently, Hyundai and Kia are dominating the compact SUV segment in India

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Toyota and Maruti Suzuki to jointly manufacture a new SUV

Toyota and Maruti Suzuki to jointly manufacture a new SUV

The joint development and production will also help in minimizing costs by pooling in resources and offer a competitive product.

The upcoming model will be a 4.3m-long mid-sized SUV, based on Toyota’s Daihatsu New Global Architecture (DNGA) platform meant for emerging markets.

It will draw power from Maruti Suzuki’s 1.5-liter petrol engine. However, a turbo-petrol unit might be in the pipeline as well.

In terms of design, Maruti Suzuki and Toyota’s versions of the SUV will share common underpinnings but with distinctive styling.

The first-generation model of the Hyundai Creta was so popular in India that the new model has consistently topped the sales charts since its launch earlier this year. Meanwhile, the Seltos has been a consistent performer for Kia.

The two models have played a key role in expanding the combined SUV market share of the two companies in India to roughly 50%.

Earlier this year, Maruti Suzuki started supplying a rebadged version of its Vitara Brezza, called the Urban Cruiser, to Toyota. Both the cars are currently manufactured at Maruti’s factory in Gurugram, Haryana.

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